Good news for users and advertisers on Tweakers: soon the platform will become completely third-party tracking-free, a win-win situation. We’d like to tell you what that change means, so read on quickly.
First of all, we outline the near future and in it there will be no more third-party tracking cookies. The era of ruthlessly collecting large amounts of (privacy-sensitive) data is coming to an end and that is a good thing. Personalization is valued by many users, but the line between a good user experience and stalking is wafer-thin in some cases.
A large number of Internet browsers have therefore already banned third-party tracking, and Google has announced that Chrome (accounting for two-thirds of all users worldwide) will also follow suit from the end of 2023. So in a sense, Tweakers is preparing for a cookie-free future.
But it’s not 2023 yet, why are you doing this already?
In short, it is only a matter of time before third-party tracking cookies disappear completely. We would rather choose to change course in time and include our advertisers in this than have advertisers be overwhelmed by a sudden change in 2023.
First of all, we think about our users: privacy and protecting data are of paramount importance to them and third-party tracking simply does not fit in anymore. On Tweakers, most desktop users and more than a quarter mobile users use an adblocker. Not because they have problems with ads, but merely with the tracking that is involved.
A shame, because that way they can’t be reached by advertisers. For the loyal tweakers community, we like to be at the forefront of developments and by providing a third-party tracking-free platform, we expect to see a decline in the use of adblockers.
And that’s not all, because with this change we are focusing entirely on contextual advertising. Tweakers is a platform with great contextual relevance, so the transition to tracking-free will not affect the performance of your ads. The performance is and will remain linked to the contextual relevance of Tweakers and not to the use of cookie segments and third party tracking.
In fact, thanks to the expected decrease in adblocker use, you can appeal to a larger audience. In other words, the same good performance, with an increase in reach/scale!
So not much actually changes?
Advertising on Tweakers will remain largely the same as it is today. We will continue to offer the same banner positions with the same banner formats. The possibilities to target specific pages, product categories or keywords remain unchanged. Of course you will continue to receive reports with impressions and clicks.
In short, all campaigns as they are currently running on Tweakers will continue, although in some cases the material will have to be delivered differently.
OK, but what does change?
The main difference from the current situation is that advertising material can no longer be served from the advertiser’s server or an intermediary engaged by the advertiser. The user then makes direct contact with the advertiser’s server. And can then be traced.
Therefore, all ads will henceforth be served from Tweakers’ own ad server, for which we will use Adhese’s technology. Therefore, we must receive the actual ad material.
Below you will find the most frequently asked questions on this topic, organized into categories. We will keep you informed about changes and updates in the near future. Would you like to read more about the cookie-free future, its consequences and alternatives? We are happy to share our knowledge with you on DPG Grow. If you still have a question or cannot find your answer, please contact your contact person or via email@example.com.