The success of the third-party tracking-free Tweakers website is becoming more and more apparent. Following this success, Hardware Info is also taking a nice step in this direction: all ads on Hardware Info will be third-party tracking-free starting today Monday, October 3, 2022.

We expect the same benefits and results for Hardware Info that we see at Tweakers. For Hardware Info too, this move could mean that you as an advertiser can reach a large group of visitors who were previously inaccessible, due to their adblocker on many websites.

 

WHAT DOES THE THIRD-PARTY TRACKING-FREE WEBSITE MEAN FOR TWEAKERS

Tweakers has been completely third-party tracking-free for about four months now. A few months ago we tentatively shared with you the first insights, results and reactions, as well as the new opportunities this step offers you. We are very happy to see that these positive results have continued and that we can now make this move for Hardware Info as well. You can read about it below:

 

LARGE GROUP OF TECH ENTHUSIASTS CAN ONLY BE REACHED ON TWEAKERS AND HARDWARE INFO

Before, as an advertiser you could reach 40% of your Tweakers target audience on the website, now this has risen to 70%! Why is that? Many website visitors use an adblocker, which blocks ads on many websites. Since the site became third-party tracking free, half of visitors have turned off their adblocker on Tweakers. As a result, chances are you can reach a large group of tech enthusiasts only on Tweakers and Hardware Info and not on other websites.

 

SAFE BANNERS

We make every effort to provide maximum security for our visitors and advertisers. Since Tweakers is third-party tracking free, we can say with great confidence that we serve very secure banners via Adhese. Starting October 3, the banners on Hardware Info will also go through Adhese. So all ads go through our own hands before they are placed. This makes the chance of abuse really very small. Security above all.

 

MORE FOCUS ON CONTEXTUAL ADVERTISING

Tweakers and Hardware Info are the platform when it comes to news, background and customer experiences in the tech world and its products. We love that and we will continue that. Because of our third-party tracking-free strategy, there will be even more focus on the “niche” nature of platforms and contextual advertising. We help advertisers with what type of content fits well with the campaign. What aligns best with your thought leadership story? What offer fits what context? The fact that the knife now cuts both ways is ideal. More attention to context and more happy customers!

 

THE MOVE TO A THIRD-PARTY TRACKING-FREE WEBSITE IS A WIN-WIN-WIN.

It is not often that there is an initiative that is both good for users, and for advertisers, and for our company. The move to a third-party tracking-free website is indeed proving to be a win-win-win. Almost all advertisers have switched to a third-party tracking free website, website visitors respond positively, there is more banner inventory so more room for new campaigns and finally the banners on the website load 75% faster on average.

 

Questions

Do you have questions about the results on Tweakers or Hardware Info’s transition to third-party tracking-free ads? And want to know how these changes will affect your ads or reach? If so, please contact us at salesit@dpgmedia.nl. Also read the article for our users on Hardware Info here.

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